Lucia Herrero



“Tribes” is a social analysis, a raw portrait of occidental society. Groups of families and friends set themselves up by the sea equipped to spend a day in the sun. All this, harmoniously juxtaposed, seems like a poem of customs that reveal through humour, colour and tenderness, the profundity of a whole society. These photos of modern-day beach groups are inspired by the studio portraits of ancient tribes who proudly posed in traditional costumes next to their prized possessions. The sky and the sea become the painted backdrop of the studio and the sand seems as if sprinkled on the studio floor. The lighting and the theatricality of the groups add an element of fantasy to the portraits of real people in their natural surroundings. This enlightens a banal situation and elevates it to a state of exception. I call this way of social photography “Antropología Fantástica”. This series talks about the human condition during a moment on peaceful holiday, their pride to be there, their honesty and vulnerability. The objectively limited surrounding offers a complete extract of the essential. This portrait of the “Spanish Tragicomedy” is meant to have many different interpretations. On the one hand it talks about the Occidental middle class, which is suffering from an identity crisis created by the current economic situation. These images make us wonder what is changing and what will remain. On the other hand, they challenge today’s concept of beauty. The photos were taken along the Spanish coast and people were asked to participate in situ. Ten minutes for a flashing set up, balancing colour, shapes and hierarchies. All that gets dissolved afterwards leaving as the only witness a group portrait, a poetic painting... a human allegory. I develop in photography what I call “Antropología Fantástica”. I portrait in a documentary and theatrical style, people or groups with fantasy and dramatic elements. It is a photo-event in which the actors interpret themselves. Other Antropología Fantástica projects are: Species, Equation and PORC-no- GRAPHIC

Lucia Herrero

Lucía Herrero (Madrid, 1976) studied Architecture at the Polytechnic University of Madrid, Photography at CEV (Madrid), FOTOGRAM (Amsterdam), IEFC (Barcelona), and Physical Theatre -Jacques Lecoq Technique- in Barcelona. The study of these three branches of art and her experiences traveling the world have conformed Lucia as the artist she is now. Lucia is an emergent photographer whose work has won many international prizes and her style in documentary/artistic photography has interested curators and publishers from al over the world that made Lucía's photos be exhibited internationally. Over the last two years she has developed an approach to documentary photography called by her Antropología Fantástica. It is a mixture between social science and artistic intervention. She portraits people and cultures with both drama and fantasy elements. The people photographed are always real, not actors. It is a photo-event where the subjects interpret themselves and where Lucia composes them in the space as if they were notes on a stave. On each of her essays there is a social analysis but also a theoretical research and reflexion about visual language and the different approach to it. Her four latest projects “Tribes”, “Species” , “Equation”, “PORC no GRAPHIC” and “Reindeer-Man

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