Live your Dream
2017 September 15, 6 pm
“Live Your Dream” explores South Korea’s renewal of Korean identity remolded by the mass production of its rising popular culture. The modernization of the culture has emphasized one’s appearance as the utmost priority, shaped by advertising (illusions of perfection; a form of propaganda) and the influence of the Eurocentric beauty standards. Without an appearance-altering plastic surgery or an application of cosmetics, the society collectively agrees that you are not the product of modern Korea.
Constructing digitally manipulated photo collages using the archives of before-and-after images, beauty advertisements, and male grooming guides, the project defines today’s Korean identity beyond gender and sexuality.