2017 September 16, 7 pm
Who walks through the streets of the major Brazilian cities certainly has already seen urban ads fixed in electric poles, trees and on the back of traffic signs, which arouse curiosity for the way they present their services.These ads break away from the recurring publicity standards of the mass media because of its singular use of language, which, many times, opens a fan of possible interpretations, for its simplicity and shortness.
Some become part of the population’s imaginary, which it is the case of the “Detective Aline”, in Porto Alegre RS, spread through all the city and wondered and idealised by many people.
“The Marketing” reveals through portraits the characters that ploughs behind every one of these ads. “The Marketing” reveals through portraits the characters that ploughs behind every one of these ads. One year after shooting the photos (2014) I have called each of the characters and recorded the conversations about hiring their services to create the multimedia version.