Cristina Galan Vargas
Visual stimuli saturation in our society affects our sense of identity. Technology and social media have created a system that paradoxically didn’t help to individualize the singular characteristics of each person, but their homogenization instead. These photographs explore, from the traditional portrait background, the identity subversion and the rise of a sinister nature beneath the visually polished appearance of reality. Neutral and impersonal settings, sometimes not defined and abstract, inside which individuality loses itself and camouflages with these settings. Places that have in common being the typical places of a consumer society: gymnasium, supermarket or even our home itself. That’s why these enclosed spaces lack horizons, they are plain and closed; they are empty, neutral and homogeneous, spaces without identity. Characters appear suspended in time, making their immobile and mechanic characteristics more obvious, oblivious to what is happening around them. Spaces where light shines 24 hours a day, representing the 24/7 modern society standard, always ready, always productive. Color is a fundamental element on this work, like the setting, it helps with the homogenization and neutrality idea, in other words: alienation. The contrast between pink color and black (represented in delirious and disturbing eyes of the photographed), seems to corrupt the naif atmosphere allowing an uncomfortable and disturbing feeling to be born in the viewer. There is a symbolic and subjective narrative that it is not said explicitly but can be deduced by the use of space, color and body language of the characters. This narrative is the true heart of the project; fragmented, symbolic and fictional, it opens a window to a world of alienated characters but that represent, without a doubt a part of ourselves, down to the individual and social level. These photographs are symbolic mirrors of a social and cultural moment in the present and maybe a future premonition.